Sometimes less is more! No need to beat consumers over the head with messages, when sometimes all they need is the right “nudge” at an opportune moment.
Joe Barnes used his wit along with a dose of playful nudging to convince the audience that you can change consumer behavior. All you need to do to be successful is to nudge and persuade the consumer. Nudges being about designing choice to try to help people make better choices.
For further reading on the topic, Barnes mentioned the book, Nudge: Improving Decisions About Health, Wealth, and Happiness, by Richard H. Thaler and Cass R. Sunstein.
Four types of nudges were presented:
1. Mindful nudges
2. Mindless nudges
3. Encouraging nudges
4. Discouraging nudges
In his parting note, Barnes stated,”Consider limiting choice. Make it easy on the consumer. Don’t make it more complicated. Nudge your way to success!”
Joe’s presentation can be found on slideshare here.
Have you ever used the nudge technique before in marketing campaigns?