The Brand Behind the Selfie

Never underestimate the power of the #selfie!


The self-centered picture phenomenon, also known as the ‘selfie’, is a fun way to connect with friends but some have taken it to a whole new level. It was a selfie that led to the arrest of burglar Ashley Keast after he celebrated by taking a picture of himself with a phone he stole from the property, then accidentally sent it to the victim’s contacts.

One of the latest trending selfie’s is of Lee Thompson who posed at the top of the 124-foot Christ The Redeemer statue in Rio de Janeiro.

“To some, taking pictures of yourself is considered vain, but this once-in-a-lifetime opportunity taught me that the selfie is a powerful medium through which we can share our perspectives, inspirations and personal stories with the world at large,” said Thompson.

Social media enthusiasts aren’t the only one’s taking advantage of the selfie as a powerful medium. Companies are building brands and launching campaigns around the selfie as well. Brands like Timex…

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